What is hashtags and how to use it?
Tuesday, April 29, 2014
So, hashtag
is word or phrase preceded by a hash (#). In fact it is the label that places on
the post. It helps people to find post that they would like to see. And for us
it helps to find people who are interested in our proposal.
You could
place them in post wherever you want – in the beginning, in the middle or even
the end of post but it should contain hash sign.
To understand
why hashtags is needed, let’s see the particular situation:
We want to
look through the post about London: so we use hashtag #london and type it in
the search field on the social network.
And we get
a list of post that contains this hashtag.
Let’s
examine some examples when you can use them to increase attendance:
1. Content
hashtag.
We could make
hashtags from simple words in the text. It can help us to designate the prior
audience of readers.
2.
Combination of hashtags.
Use general,
popular, trending hashtags with specified ones. Like on this picture we are
using the #success hashtag (it is in general could explain what this article is
about) and #conceptionOFsuccess (it is specified one, describing the name of
the project, not so popular yet, but it will be so, after people will come to
you via other hashtags).
3. Trending
hashtags.
Also we
could use trending, popular hashtags from other spheres of business. We have
the example where we use #self_development hashtag to appeal attention of people
to our project. It contains a lot of material about self-development, but not
dedicated to self-development directly. And perhaps people will find our
project very useful for them.
4. Grouping
post by hashtag only on your page.
Some social
networks support this ability to group post by hashtag. To do this, type the
hashtag, then enter “at” sign (@) and type name of your page (like on
vk.com/sergey.gorkovets – “sergey.gorkovets” is the name of my page, we usually
enter it when editing the profile).
So we got
the following post with grouping hashtag.
When we
click on this tag you will watch all posts with #success hashtag. And “@sergey_gorkovets”
only indicates the belonging to your page.
5. Brand
hashtag.
Think out
the brand hashtag that will be mostly on yours post, and combine them with
hashtags with general description. It will allow you to promote your brand
throughout the time.
6. Targeting.As for articles it should contains several hashtags that will describe the content of the article:
And the last advice. Do not try to place a lot of hashtags on your post – because people perceive this post like spam, and skip them.
0 comments